Female Identities in the Post-Utopian: Perspectives on Post-Socialism from Art and Theory. The Public Seminar investigates perspectives on the post-socialist transformation as well as on theoretical positions and discourses from art history, art theory, visual culture studies and historical studies.
The reader was printed on a risograph and provides an introduction to the topic, abstracts by the speakers and synopses of the screened movies. The selected typefaces, the paper as well as the printing method are balanced to a simple yet functional design commuting between retrospective and contemporary quotations.

2015 – 2017
Design concept for the brochures of the Annual Exhibition as well the Graduate Show of HFBK Hamburg. – In collaboration with Frieder Oelze.

Show you are not afraid: 15 years after 9/11 the magazine Ästhetik & Kommunikation deals with a sentence which is the focus of Mikael Mikael – an artist whose unclear identity plays with reality and fiction.
The design of the magazine discusses these topics on a formal and conceptual level. The severe layout based on a simple grid shows all texts parallel starting on the same double spread. Variations of text sizes create accentuation and seemingly random relations between the content of the texts. The different text length lead to a deconstruction of the layout which refers to the work whiteout by Mikael Mikael. – Design in collaboration with Laslo Strong, concept by Mikael Mikael.

Montez Grotesque: Commissioned custom typeface for the London and New York based publisher Montez Press. The basic shapes of the text version follow the roots of english and american Neo Grotesque typefaces. As the name Montez refers to the Irish dancer Lola Montez (1821–1861) the headline cut is inspired by hybrid typefaces which tried to conciliate blackletter and roman typefaces at the end of the nineteenth century. The font comes in ten cuts including underline versions and characters especially designed for the use on the publisher’s website. – Website by Max Prediger and Jana Reddemann.

The drawings of the book Irgendwo dort – Rekonstruktion und Erinnerung show a place of the past and deals graphically with the characteristics of memories. Maps and a coordinate system locate the drawings and serve as an index. The various types of memories are structured through different papers and layouts. – Concept, text and drawings by Ruby Liebmann.

Visual Identity and website for London based photographer Lee Whittaker. – Code by Tilman Junghans.

Exhibition design, conception, and exhibition graphics for the Buddenbrookhaus in Lübeck. The exhibition is dedicated to one chapter of Thomas Mann's famous novel Buddenbrooks. The task was to exhibit the ocean as the literary subject of this particular text as well as the subject of a large number of occidental literature and poetry. By searching for a new way to exhibit literature the chapter was diagrammatically transferred into sound, light and wind each representing one aspect of the text. This takes place among one hundred other texts which can be taken off the walls and collected in everyone’s own exhibition folder. – Exhibition design and conception in collaboration with Julian Bühler, Helena Kersting and Antje Löffelholz. Sound design and technical implementation by Philipp Kessling, photography by Edward Greiner.

Visual Identity and website for photographer Marius Uhlig. – Code by Tilman Junghans.

Website and printed matter for the group exhibition /10 – Junge Positionen zur Wirklichkeit. – In collaboration with/code by David Liebermann.

10/2014 – 03/2015
Wall graphics, printed matter, photography and catalogue for Galerie der HFBK. The exhibition series exhibit the exhibition or Beobachtung der Beobachtung der Beobachtung der Galerie der HFBK conceptualizes three topics in six exhibitions discussing the role and character of the act of exhibiting in relation to the exhibitor, the artist, and the exhibition space.
Large wall graphics change throughout the whole exhibition series and provide the motive for the whole printed matter. The exhibition catalogue follows this visual commentary on the title of the series by focusing on the photographic reproduction of the exhibition space. – In collaboration with Max Prediger.

Normal Grotesk: Text, concept, book design, and interface design. The theoretical work explores different basic shapes of Latin letterforms and tries to prove formal conventions as well as image them graphically. With the help of an specifically for this purpose designed software, average reference glyphs where generated to classify the characters of a large number of selected sans serif typefaces. The systematic display of the typology leads to an archive of letterforms which attends to the possible variation of single letters instead of whole typefaces. – Book and interface set in Polder Grotesk Regular, technical implementation of the software by Adrian Watzlawczyk.

2013 – 2014
Polder Grotesk is an elegant but functional grotesque which combines a technical and rational appearance with individual details. With over 500 characters the typeface supports nearly every latin language, offers graphical symbols such as arrows and is equipped with several open type features.

Font currently used by Edition Uhlenhorst and Klasse Grafik.

During the International Architecture Exhibition (IBA) in Hamburg, a flak bunker from World War II has been modified to an energy bunker. In collaboration with hg merz museumsgestalter, L2M3 developed an exhibition that documents the history and conversion of the building. Therefore 20 metal cubes mark locations in and outside of the bunker. Together with an mobile website and a brochure they provide background information for the visitor. – Art direction by Sascha Lobe, L2M3. Collaboration during an internship at L2M3, exhibition graphics, brochure, and mobile website together with Frank Geiger. Conception by hg merz museumsgestalter, Media design by jangled nerves.

The monospaced typeface HH Mono is a generic headline font in three weights. The whole process of designing the geometric system as the basic principle for all letterforms has been documented in a booklet.

The conceptual work Strip deals with the person of the model in fashion photography and ironically questions gender roles. By presenting the series of photos next to texts about the emotional inner world of fictitious protagonists, the book contrasts the antithesis of pure superficiality and intimate feelings. Photography by Manuela Gangl.

The book Architektur einer Utopie tries to approach large housing estates as an utopia of modernism by combining archived materials with current architectural photographs of Hamburg-Kirchdorf-Süd. – In collaboration with Philipp Kessling.

The catalogue documents all workshops which concomitantly took place at Department Design during the series of lectures Stilvorlagen #6. – In collaboration with Hanna Osen, Florian Moser and Maximilian Prediger.

Julian Mader is a type and graphic designer based in Hamburg. He works in all fields of visual communication on self-initiated projects as well for international clients and agencies. He taught as a guest lecturer at Department Design of HAW hamburg and at the Urban Design Programme of the HafenCity University Hamburg. 2017 he will graduate with a Master of fine Arts from Klasse Grafik, HFBK Hamburg. All his typefaces (except custom fonts) can be licenced on request. – Website coded by Jana Reddemann. Copyright © Julian Mader 2011 – 2017.
Contact: / +491775303432